Although electric vehicles and associated services are on the rise, the battle remains far from being conquered. As companies expand their fleets with an increasing share of electric vehicles, new needs are generated which lead to significant untapped innovation potential in the future. Vehicle pools are being created to reduce the number of underutilized cars to streamline company vehicle usage. And with the rising number of leasing companies in the private car driver market, several multimodal Mobility-as-a-Service models have the potential to gain a momentous share in the growing market.
Community services are also what is lacking. The rural regions are less addressed as compared to urban ones. With the changing demographics of non-urban communities, comprehensive and smart e-mobility solutions will be needed soon. The leading examples of Volkswagen partnering with the municipality of Tarmstedt to provide rural e-car sharing services since 2015 and a living e-mobility project funded by the BMWi to spread e-mobility concepts in Lower Saxony, are paving the way. New business ideas also need to deal with facilitating accessibility for people with reduced mobility in non-urban regions where public transport is scarce.
But the rural regions are definitely areas that have huge promising potential. Research has shown that demand-oriented mobility solutions for rural areas are feasible and Shared Autonomous Vehicle services can actually be monetized with a return rate of 14%. Companies and communities will need to learn how to differently navigate new solutions for shared mobility with integrated energy systems, public transport, and infrastructure. This has called for cooperation within and across industries including the automotive, energy utilities, as well as urban and rural infrastructures.
With the societal, environmental and political changes the automotive industry must face, the customers’ willingness to share data becomes an incredibly crucial resource. This does not only include changes in the end products and services offered to customers but also how data is processed, analyzed and interpreted to meet and foresee the shifting needs of society.
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