WE HELP YOU MAXIMIZING MARKET POTENTIALS
WE DELIVER RELEVANT MARKET, CUSTOMER AND BUSINESS INSIGHTS FOR THE RIGHT GROWTH STRATEGY
Our Customers
Our Experience
CUSTOMERS WORLDWIDE
243
INTERNATIONAL ANALYSIS
265
ANALYZED COUNTRIES
100
YEARS OF EXPERIENCE
15
PROJECTS
>530
Expertise
Our Service Portfolio
Market
We help you uncover all aspects of your market, understand your customers, uncover market potential and optimize your market strategy, both nationally and globally.
Customers & Consumers
Successful customer experience management, and thus high customer loyalty, has a significantly positive impact on the success of the company. Based on customer satisfaction studies, customer journey maps, and touchpoint analyses, we provide relevant insights for an effective customer experience strategy. Customer segmentation is the key to a more targeted customer approach. To round off the picture, we also provide relevant insights into the end consumer.
Competition
We help you understand the competitive landscape. We talk to the stakeholders in your market, analyze the competitive environment and your company’s strengths and weaknesses to optimize your positioning strategy.
Product & Innovations
We support you in the analysis and evaluation of new (digital) business models as well as technologies. In addition, we accompany your product development process, starting with the generation of ideas, the screening of product ideas, or the testing of concepts and prototypes up to the market launch and the analysis and tracking of customer satisfaction.
Pricing
What is the optimal price for a product launch? What is the price corridor accepted by the customer? What is the customer’s willingness to pay? We provide you with relevant insights and help you optimize your pricing strategy.
Data. Insights. Strategy
About Us
We are an agile market research boutique, specializing in industrial goods market research and customer insights. Based on sound data and studies as well as relevant insights, we support your strategic goals.
We offer you customized solutions and target group-specific qualitative and quantitative research methods and answer your questions about markets, customers, brand, product, pricing, and other topics.