Market And Potential Analysis
Based on a wide range of secondary data sources combined with expert interviews, we conduct quantitative market modelings and market development forecasts and provide relevant insights for your market strategies.
In more than ten years of experience in market analyses, CLR has gained extensive knowledge and expertise in over 650 markets and industries with changing trends and customer behavior. Contact us and let us be your experts to support you in your business development.
For a successful expansion strategy, many aspects need to be considered, e.g. legal, economic, technological, political, and cultural barriers need to be identified.
We help you understand both niche and mass markets and provide relevant insights for your market entry and sales strategy. We assess the market attractiveness, identify business partners along the value chain, and support you in developing a go-to-market strategy.
Customers & Consumers
Customer Satisfaction & Loyalty
Various KPIs and metrics (e.g., the Net Promoter Score) are used for this purpose.
Customer Segmentation & Personas
On the basis of the customer typologies, you learn about the characteristics and needs of your target groups which are relevant to purchasing decisions and the basis for a successful targeted customer approach.
Comprehensive typologies and descriptions of your customers also serve as a basis for internal communication and to increase customer orientation within the company.
Customer Journey Mapping & Touchpoint Analyses
With a detailed touchpoint analysis, we find out the pain points and provide you with the basis for optimizing the customer journey and experience.
Consumer Deep Dive
We analyze the brand and purchase funnel (e.g. brand awareness, relevant set, information behavior, purchase process, purchase decision criteria) and the digital and brick-and-mortar point of sale.
Product & Innovation
Idea Generation & Product/Concept testing
We provide you with relevant insights throughout the development process as well as the product lifecycle.
We conduct idea generation workshops as well as focus groups to support you in the early stages of ideation, concept testing, and prototyping.
We also help you analyze your target audience to optimize your product launch strategy.
With product tests and customer satisfaction surveys we help you to continuously improve your product.
Price Optimization & Pricing Strategy
The price of a product/service has a direct impact on the sales and success of your business.
Based on sound methodology (e.g. Gabor-Granger, Price-Sensitivity-Meter by van Westendorp, Conjoint-Analysis) we provide you with relevant insights to optimize your pricing strategy – for both new and existing products/services.
We analyze your customers’ willingness to pay and hereby take into account various product/service features as well as the influence of the price on the willingness to purchase.